E-Rotary Bait Holder with E-Chip and 5/0 Hook Based on the most popular bait holder ever invented, the E-Rotary’s improved bait head firmly holds frozen or fresh baitfish, with no toothpicks, rubber bands, or wires required. You can set it up it in less than 5 seconds, even in the roughest of conditions – which means you spend more time fishing. The embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators. Field tests worldwide indicate the EChip improves catches by up to ten to one.

• Based on the most popular bait holder ever invented, the E-Rotary’s improved bait head firmly holds frozen or fresh baitfish, with no toothpicks, rubber bands, or wires required
• Embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators
• A diagonal fin gives the trolled bait the perfect rolling "wounded fish" action; the patented spacer tube holds the hook at the tail of the bait, which drastically improves the catch
• Ideal for anchovies, herring, alewives or smelt up to 6 inches long
• Available in 10 finishes, it comes rigged with a top grade stainless 5/0 hook, 7 foot 40 lb. leader and 75 lb. test bead chain swivel